Tuesday, 1 July 2014

Guest Post: How to make yourself stand out at a blogger convention

With the internet’s rate of growth at an all time high and the role of citizen journalists and bloggers vital to the way we receive our information, the number of blogger conferences being held are increasing ten fold. These events offer bloggers and writers the opportunity to promote both themselves and their site, and make connections with others.

Such is the power of blogging in today’s society, some people find that they can make a living from what may originally have started out as a hobby, the revenue from advertising, guest posting and freelance writing can be huge but very few individuals reinvest.

When it comes to the promotion of both your blog and the skills that you possess you need to stand out from the crowd and the best way to do this at a blogger conference is to have an interactive pitch, to showcase your work. One of the best ways to do this and most important thing to remember is to have the right equipment such as that provided by www.displaydevelopments.co.uk.

The perfect blogger pitch would be visual, interactive and if you are trying to earn revenue, statistical.
Whiteboards are a good way for a blogger to display their achievements or to show their numbers off such as number of followers, like, share or posts, they are also good for quotes and testimonials.
Display stands specially designed for iPads are a good way for you to show your website or blog to those passing by, you can interactively promote both your design and your writing or could display the analytical side of your blog, highlighting, readership, revenue or click-through rate. The secure stand means you can also leave the iPad or tablet at the front of the stand for new readers to subscribe, share or follow your blog through data capture.

Business card holders and leaflet stands are a good way of passing on shareable information to those you meet at the convention, you can release promotional content and provide potential followers the required contact details. 

If you really want to stand out then you could commission some sort of small gift to give out, such as a keyring, pen or badge, these can be placed in a countertop point of sale unit and free things are a sure fire way to getting people first over to your stand and then looking at your promotional information.
If space allows then a small ‘A’ board can be used to make you stand out from the crowd and draw people over to you.

Companies such as Display Developments are vastly resourceful and through their contacts and partners they can also provide bespoke signage that will make your pitch really stand out. Using technologies such as screenprinting, digital printing, laser etching and vinyl graphics will give you the best possible option.


1 comment:

  1. Great reading...I've never been to one....my knee's would be knocking!!



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